GMC strives to deliver a premium customer experience before, during and after your purchase. Part of that commitment was recently recognized when J.D. Power named GMC as delivering the #1 Sales Experience among Truck and Mainstream SUV Shoppers^* in its 2023 U.S. Sales Satisfaction Index (SSI) Study.

Now in its 38th year, the U.S. Sales Satisfaction Index (SSI) Study measures satisfaction with the sales experience among new-vehicle buyers and rejecters (those who shop a dealership and purchase elsewhere). Buyer satisfaction is based on six factors (in order of importance): delivery process (26%); dealer personnel (24%); working out the deal (19%); paperwork completion (18%); dealership facility (10%); and dealership website (4%). Rejecter satisfaction is based on five factors: salesperson (40%); price (23%); facility (14%); variety of inventory (11%); and negotiation (11%).

In the Mass Market SUV segment, GMC registered 826 points in the study (based on a 1,000-point scale) and 817 points in the Trucks segment.

As a trusted symbol of the Voice of the Customer, J.D. Power recognizes the highest-performing companies with its benchmarking studies, including those that measure customer interactions with automotive brands and products.